关闭图标
log图标

toefl.viplgw.cn

  • 使用手机注册
  • 使用邮箱注册
  • 手机号不能为空!

    验证码不能为空!

    用户名不能为空!

    密码不能为空!

  • 邮箱不能为空!

    验证码不能为空!

    用户名不能为空!

    密码不能为空!

已有账号? 登录到雷哥托福
关闭图标
log图标
  • 使用手机找回密码
  • 使用邮箱找回密码
  • 手机号不能为空!

    验证码不能为空!

    密码不能为空!

  • 邮箱不能为空!

    验证码不能为空!

    密码不能为空!

又想起来了
加入生词本

listen

英['lɪs(ə)n] 美['lɪsn]
vi. 听,倾听;听从,听信
n. 听,倾听

已添加
×

我要举报草莓小菇凉评论

用户头像
草莓小菇凉:说的非常好,十分有道理,棒棒棒!

06-08 15:44:55

请选择举报类型:

举报电话:400-6021-727    举报QQ:2095453331
×
logo图标
分享到雷哥托福

分享成功图标分享成功

邀请名师点评成功,管理员正在安排老师进行点评。

继续做题 返回首页
支付雷豆失败图标 雷豆余额不足 购买雷豆 返回
报告题目错误
请选择错误类型:
请描述一下这个错误:

取消

TPO 12 -Managing by Wandering Around

试音图标
查看听力原文


Listen to part of a lecture in a Business Class.

Ok, as we've talked about a key aspect of running a successful business is knowing, um, getting a good sense of what the customer actually wants, and how they perceive your product. So with that in mind, I want to describe a very simple method of researching customer preference, and it is becoming increasingly common, it's called MBWA which stands for managing by wandering around.  Now, MBWA, that's not the most technical sounding name you've ever heard, but it describes the process pretty accurately.Here is how it works.  

Basically, um, the idea is that business owners or business managers just go out and actually talk to their customers, and learn more about how well the business is serving their needs, and try to see what the customer experiences.Because that's a great way to discover for yourself, how your product is perceived, what the strengths and weaknesses are, you know, how to you can improved it that sort of thing, you know Dortans, they make soup and can vegetables and such.Well, the head of the company, had Dortans' topped executives walk around supermarkets, um, asking shoppers what they thought of Dortans' soup, and he use the data to make changes to the company's product. I mean, when Dortans of all the companies, embraces something as radical as MBWA, it really show you how popular the theory has become, yes, Lisa?

But isn't it dangerous to base decisions on information from a small sample of people? But isn't it large scale market research safer getting data on a lot of people?

That's a good question, and well I don't want to pretend that W...­ MBWA is some sort of, um, replacement for other methods of customer research.Now, the market research data definitely can give you a good idea of, um, of the big picture, but MBWA is really useful kind of filling in the blanks, you know, getting a good underground sense of how you products you use, and how people need respond to them, and Yes, the numbers of opinion you get is small so you do need to be careful.But, good business managers will tell you that the big fear they have and... and one of the most frequent problems they come across is, well, becoming out of touch with what their customers really want and need. You know surveys and market research stuff like that, they can only tell you so much about what the customers actually want in their day-to-day lives.Managing by wandering around on the other hand, that get you in there give you a good sense about what customers need so.So when use combination then, MBWA and market research were the powerful tools.Oh, here is another example for you, um, senior executive for a clothing manufacture.It was, um, Lken, Lken jeans you know, they went in work in the store for a few days, selling Lken's cloths.Now that gave them a very different idea about their product, they saw how people responded to it. They could go up to customers in the store asked questions about it, yes Mike? 

Well, I would think that a lot of customers will be bothered by, you know, if I'm shopping, I don't know if I want some business representatives coming up to me and asking me questions, it's..It's like when I got phone call at home from marketing researchers, I just hang up them.

Oh, well, it's certainly true that well no one likes getting calls at home from market researchers or people like that, but I will tell you something. Most customers have exact opposite reaction when they comes to MBWA. Now, don't ask me why, because I really have no idea, but the fact is that customers tend to respond really well to MBWA, which is the key reason for a success.

In fact, the techniques of MBWA works so well, they have actually been extended to all kinds of different contacts like politics for instance. Um, a few years back, the mayor of Botamore, Um... I can guess its name is Shapher or something like that.Anyway, he decided that the best way to serve the people of the city, of his city, was actually get out there in it and experience the things that they experienced. So he ride around the city in, you know, in all parts of it, and he see all the potholes; he see how the trash was sometimes, um, not pickup but off side the street and then they go back to the office and they write these memos.Now they were memos to his staff about the problems he had seen, and how they needed to be fixed, you know that sort of thing. But the thing is he got all the information just by going around and seeing the different Botamore neighborhoods and talking to the people in them. And he called it small politics, we'd call it MBWA, or just, playing good customer service.


Question 1
What is the lecture mainly about?
核心词汇提示文字

网友解析

  • 用户头像

    十三个 发表于 2018-12-02 14:09:54

    正确答案:C
    定位原文:
    So with that in mind, I want to describe a very simple method of researching customer preference, and it is becoming increasingly common, it's called----MBWA----which stands for managing by wandering around. Now, MBWA, that's not the most technical sounding name you've ever heard, but it describes the process pretty accurately. Here is how it works.
    解析:教授全篇都在介绍MBWA这种了解顾客需求和偏好的调研方法。所以对应C选项。

    • (0)
    • |
    • 举报

题目讨论

  • 用户头像

    WHSY DHZ  发表于 12-22 15:20:04

    这是一道主旨题,不过可以根据这句话来解题:“I want to describe a very simple method of researching customer preference.”。教授在阐述之前上课的内容后介绍了 MBWA,,解题关键词是method。所以选C, C选项出现了关键词

    • (0)
    • |
    • 回复(0)
    • |
    • 举报
  • 1
TPO 12-listen
马上开始精听

标题图标听力排行榜

  • 头像
    • TPO1
    • 笑同学
    • 得分:30分
    • 小图标初来乍到
  • 头像
    • TPO2
    • 得分:30分
    • 小图标初来乍到
  • 头像
    • TPO3
    • kristina6812
    • 得分:30分
    • 小图标初来乍到
  • 4 .alright 30分
  • 5 .cccoo 29分
  • 6 . 29分
  • 7 . 29分
  • 8 .lo 29分
  • 9 .835297wedec 29分
  • 10 .eugeniaXIA 29分
  • 11 .2095453331 29分
  • 12 .Illona_Li 29分
  • 13 .chaoyang 29分
  • 14 . 29分
  • 15 .木炎 27分
  • 16 . 27分
  • 17 . 27分
  • 18 .wendyhjw 27分
  • 19 .我是奥利奥 27分
  • 20 .你的小仙女. 27分
  • 21 . 27分
  • 22 .Oldlady 27分
  • 23 . 27分
  • 24 .Jacklyn 27分
  • 25 . 27分
  • 26 .小糖包 27分
  • 27 .怒考800分 27分
  • 28 .贝朵皮 27分
  • 29 .adojoqmd 26分
  • 30 .ricey 26分
  • 31 . 26分
  • 32 .DG 26分
  • 33 .abccccccc 26分
  • 34 .蓝莓大西瓜 26分
  • 35 . 26分
  • 36 .llll 26分
  • 37 .xietianyi 26分
  • 38 . 26分
  • 39 .LysaWei 26分
  • 40 .123456 26分
  • 41 .lkedx 26分
  • 42 .Biggie 26分
  • 43 .Lunawhite0413 26分
  • 44 .oUosgh 26分
  • 45 .麻辣小荔枝 26分
  • 46 . 26分
  • 47 .JasonFang 25分
  • 48 .lain 25分
  • 49 .toyota 25分
  • 50 . 25分
查看详情图片

联系雷哥托福

全国免费咨询热线:400-6021-727

预约托福考试规划师